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Meet Annick Ireland - founder and CEO of Immaculate Vegan

Meet Annick Ireland - founder and CEO of Immaculate Vegan

As you know, we collaborate with a few vegan marketplaces out there. We're always very selective as to whom we stock our handbags with. Immaculate Vegan is without doubt one of our favourite marketplace - brilliant edit of independent fashion, beauty and lifestyle brands! Immaculate Vegan, says it all. Now, we'd like to introduce to you the founder and CEO of IV, Annick Ireland. Enjoy the below read :)   1. Can you introduce yourself to us as the founder of Immaculate Vegan?My background is in marketing and strategy, and I worked for many years as a Chief Marketing Officer...

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How to Prevent Animal Cruelty

How to Prevent Animal Cruelty

As you know, we, at FERRRON, are avid animal lovers. And it saddens us deeply to understand that cases of an animal cruelty have risen in recent years, and especially during lockdowns! Luckily, there are number of good hearted "soldiers" out there that are spreading awareness and are on the mission to stop the abuse! Becky Simmonds is one of them. Becky is a professional dog walker and part-time rescue worker aka 'dog whisperer'! :) She's on a one-woman-mission to help raise awareness! And here's her guide on "How to Prevent Animal Cruelty". Please enjoy the read and take all the actions you can...

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Veganuary Veganism is magic

The best things in life are Cruelty- Free! – our top tips for Vegan swaps.

It’s here!! Veganuary- an annual event where we celebrate the advantages of veganism for humans, animals and the environment! The whole month of January is dedicated to Vegan Lifestyle and we’d like you to use this time to make some positive life changes you've always dreamed about :)   At FERRON, we believe that no animal should be harmed for food, fashion nor entertainment and we always advocate cruelty- free way of life. It’s pretty easy to go vegan when it comes to food. It’s a little bit trickier when it comes to fashion, beauty and homeware. Do not worry though,...

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Designer handbags

Designer handbags

Handbags do so much more than simply the role they fulfill! It’s not only a carrier for our personal belongings; it’s a fashion statement, extension of our personality, accessory that elevates the outfit! You would have thought that there were enough handbags in the world to cover all the needs of a very demanding clientele. Yet, every season the showrooms of the world’s biggest fashion houses are crammed with new ranges of designer handbags to tempt the customer. We yearn for newness! We yearn for designer handbags!  Even though for most women their handbag is a multi-tasking device, it needs...

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An animal- free fashion, vegan leather, vegan alternatives and more!

An animal- free fashion, vegan leather, vegan alternatives and more!

Q&A with CEO, Ania Q. How do you think the demand for animal-free fashion has changed over the past decade? A. Vegan fashion is becoming more and more fashionable! The hope is for vegan fashion to become the norm, to go mainstream and not needing a “vegan” qualifier to be used. It’s consumers that are changing the face of the industry by demanding that designers and retailers ditch animal-derived materials in favour of cruelty-free alternatives that look great without causing suffering. In most recent years there has been a rise in demand for trend-led vegan clothing, as many items seemingly...

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How to protect your mental health whilst self- isolating?

How to protect your mental health whilst self- isolating?

It’s hard not to talk about it. The coronavirus pandemic (aka COVID-19) and a non- stop media coverage make the escape of this unprecedented situation difficult.  While even panic-buying toilet roll, soap and hand sanitiser is understandable, a sense of hysteria can be contagious and quite frankly, it can negatively impact your mental health, leaving many of us feeling worried or anxious, and worsening existing mental health conditions. Please remember that feeling stressed, scared, confused, angry or sad is normal, and that caring for your brain requires ongoing work.   Here are some things that will help you to keep...

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